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ETG Podcast: Episode 1

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So I was sitting at my desk on Friday counting down the hours until I got to leave my office prison, when I had an idea.

Since I’m starting a Podcast interview series, why not send out a few emails to people who I would really love to interview.

First on the list was the master of marketing, Seth Godin. Now, I know that even a well established blog with lots of authority doesn’t have a very good chance of getting an interview with him, but I figured I had nothing to lose.

So, I crafted this email and sent it off to him.

Seth Godin interview

Naturally, I thought there was a 99% chance that this email would find its way into his bottomless pit of emails. To my utter surprise (and excitement), I received this email 2 minutes later!

Seth Godin interview

Obviously Seth has never heard of my blog and certainly was not waiting by his computer to answer my email the moment it came in. This seemed a little too easy. My confusion was soon put to rest.

Seth Godin interview

21 minutes later we were talking on Skype.

What Just Happened??

Needless to say, I was caught completely off guard. I had no questions prepared and I had no idea what to ask him. My mind (and body) were virtually paralyzed with fear. Here’s the opportunity of a lifetime and I am totally unprepared.

To make matters worse, I was still at work. Not good.

I managed to brush up on Seth Godin 101 and figure out a few questions. I mean, when you only have 15 minutes to prepare for an interview with one of the greatest marketing minds of today, what do you do?

It certainly didn’t help that I am completely new to interviewing and not comfortable at all yet with the process.

Didn’t matter, I had no choice. If I didn’t take this opportunity now, I probably would never get a second chance.

So, with my heart pounding and my body numb from the waist up, I made the Skype call. Below is what transpired. I have included the unedited version, which involves me explaining how nervous I was and struggling to form a complete sentence…..

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What I learnedΒ is this:

  1. Take those chances because you never know what will happen!
  2. Always be prepared!
  3. Timing can make all the difference.
  4. I seriously need to work on my interviewing skills.

If you haven’t read any of his books, I strongly suggest it!

Here are my 3 favorites:
Linchpin: Are You Indispensable?
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter
Tribes: We Need You to Lead Us

Please leave a comment with your thoughts. What would YOU have asked him??

Thanks for listening and don’t forget to subscribe to my Podcast in iTunes!

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