I’m going on the assumption that you’ve read Crush It by Gary Vaynerchuk, which discusses finding your passion, turning it into a business, and living it with your heart and soul. Sounds great, right? Of course it does.

But how many of us can honestly say that we do that? Very, very few.

It all sounds so simple, right? Figure out what makes us the happiest and then figure out how to earn a living from it.

There are a few major problems with this:

  1. Most people will never take the time to discover their true passions or their purpose in life. They will accept mediocrity and live an “average” life.
  2. Once your passion is discovered, then what? Of those who have figured out how they want to spend the rest of their lives, a small number will actually take action on creating that life.

So in all reality, very few of us will ever get to say that we are Crushing It!

I’ve lived the last 39 years of my life without crushing much of anything. I’ve allowed my fears, misbeliefs, and insecurities lead me through life. Until now.

Are YOU Crushing It?


Don’t get me wrong here, I am not jumping on the Gary Vee train and preaching that everyone should be crushing it, because that’s not realistic.

Not everyone was meant to an live extraordinary life. But maybe YOU were.

The reason I am so passionate about this subject is because I have wasted so many years stuck in a cubicle, trading my precious time for dollars, and being unhappy.

Life was NOT intended to be this way.

If you have lived your life this way, I urge you to take a close look at your life. Do you want to be doing what you are now for the rest of your life? There is a strong possibility that your answer is “no”.

My question then is “what are you doing about it”? If you answer “nothing”, you are getting crushed. If you aren’t doing anything to change your situation, then NOTHING is going to change. Simple.

Life Does Not Make Exceptions

For years, I thought that something great would fall into my lap because I was special. Hell, I’m not just a regular guy, I’ve got a lot great things going for me. I’m different. I’m unique. Guess what? I was wrong.

The only thing that fell in my lap was a enormous heap of responsibility. The day has yet to come where I wake up and everything is wonderful. I still wake up to a miserable job, a mountain of debt, and too little time.

I can literally see my life passing before my eyes every day.

If we don’t take at least one small step towards living our dreams, then we have wasted that day. We will never get it back. It’s scary…very scary.

It’s Time To Step Up Your Game


If you’re leading a life of quiet desperation, you can and must stop.

Please do not waste another minute of your life doing something you don’t like. You may think that you can’t change, but there is always a way to get everything you want.

If you’re thinking “easy for you to say”, it’s not! Given my current situation in life, I have a great of adversity to overcome in order to realize my dream of having a highly successful online business.

But you know what, that doesn’t mean shit! I will not accept my life as it is any longer and there is no reason for you to either.

Ask yourself this question- “do I want to be average”? If you answered “yes”, I feel sorry for you. However, you didn’t answer yes did you? No, you want to be exceptional. Well, then what are you doing that will make you exceptional?

I can tell you first hand that punching a clock, passing time, and waiting for retirement is NOT exceptional. It’s meaningless.

How To Go From Getting Crushed To Crushing It!

Let me be clear about one thing, I am not Crushing It right now. I’m still working in a meaningless job. What I can offer however is my strategy to get out because I have one. Just because I haven’t escaped the grind just yet doesn’t mean that I don’t know how to.

Here is an action plan to Crushing It:

  1. Understand that you in fact, do need to get out of your current situation. If you are content in an average, dead end job, I feel sorry for you. But so be it. Not everyone wants to change. If you love your job, terrific! If you aren’t happy, then you need to really think about your making a dramatic change.
  2. Decide on what exactly you want to do. If you can figure this out, you are ahead of the majority of people out there. Most will never really know what they truly want to do. Don’t settle for just anything. Discover what makes you tick.
  3. Create a game plan. If you are going to make a major change in your life, you need a strategy. Without one, you may be drifting through life and hoping something happens. Hope does not create change. You do!
  4. Take action. If you have gone through the first 3 steps and stop here, you are not alone. Many will fall by the wayside here and fail to take action. Why? Fear, indecision, procrastination. These things are easily overcome with belief, faith, vision and a positive attitude.
  5. Once action is taken, it’s time to build momentum. If your true desire is to build your business/brand, then you need to pull out all the stops. You need to be doing everything and everything to get your name out there (in a good way of course). Market the shit out of yourself until you are completely sick of reading your own name. Online business is tremendously competitive, so you need to be a rock star. Momentum is gained by being just that.
  6. Start dominating. You need to be fantastic at what you are doing. Good isn’t going to cut it. There are millions of good blogs out there. You need to be the best in your niche. If you can’t be the best, then find a way to be different. The world does not need another copycat.
  7. DO NOT GIVE UP! Chances are that you will be inclined to quit once or fifty times when you first start building your business. That’s normal. It’s probably going to be the hardest thing you will ever do, but it’s worth it. Remember, you are building YOUR dream, not your bosses or some other persons. Find a way to stay motivated. Keep a picture of your boss on your wall if you have to. You don’t ever want to go back there , do you? Me neither.

This demonstrates a simplified process of getting from where you are now (The Grind) to where you want to be (Grind Free).

All I can say is that if you aren’t happy with your job, you can change it. Don’t ever feel like it’s your fate to be in an office filled with bad bosses and meaningless work. Life is what we make of it. Make yours amazing!

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