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Being relatively new to the world of blogging, I have just begun to experience all that the blogosphere has to offer. This blog for example, has been up and running for less than a month and I’ve already managed to learn a great deal.

What amazes me the most thus far is the extreme highs and lows that are experienced almost on a daily basis. Starting a new blog with a million ideas is the absolute best feeling for a wannabe pro blogger. You start with wonderfully creative article ideas, ideas for customizing your website to look perfect, plans to leave your day job and work on a beach with nothing more than a laptop and a margarita, and a million other things.

This is great place to be and inspires a ton of creativity. If you are new to blogging then you know exactly what I’m talking about.

However, after the initial few weeks or so, you start to realize that you can’t just write a handful of great articles and produce a tidal wave of visitors. You will also realize that it’s much, much more difficult to get readers that you thought.

So after a month of pouring your heart into your blog, writing the best stuff you possibly can, and dreaming about making it to the “A” list someday, you check your Google Analytics account to see 6 visitors a day are coming to your site <insert crying>.

We all have learned that building traffic takes time (unless you get lucky and hit on something big time like the front page of Digg), but that doesn’t make it any easier to see so few people interested in your content. It certainly may be that people simply haven’t found your site yet, but it still feels like nobody cares.

This is when we go from the top of the roller coaster to the bottom. One day you feel like the next Darren Rowse and the next you feel like a miserable excuse for a blogger. How can only 6 people read my blog every day?? You feel like your posts are more interesting, entertaining, and informative than so many others, so then why are people visiting their sites by the thousands?

There is a lot that goes into building a blog that people can find and want to find. A few things that cannot be compromised if you want initial traffic and then consistent traffic are:

  1. Quality of content. Just regurgitating other people’s information will get you about as far as your sofa in the world of blogging. Make yourself stand out with awesome, original content.
  2. Consistency of posting. It’s easy to write a post or two every day when you first start out. But what happens after that initial excitement wears off? Then, it’s time to get serious and make it happen!
  3. Value to your readers. Writing with the idea of helping your readers in some way is a great way to get visitors to come back consistently. 

How To Stay On Top Of The Coaster

What I’ve found to be most helpful in keeping me motivated so far (and yes, the example of 6 readers a day is from this site…) is to stay actively involved every day. If you’ve read this blog at all, then you know that my life is overly busy and I have very little free time to work on this blog.

What I’ve had to do is give up a few things I normally do like watch tv and make myself work on my blog. It’s actually not that hard to do because I love writing articles for this site, but it’s very easy to get busy and take a few days off. This is a bad idea for a few reasons.

One is that we tend to become inconsistent with posting and we need to be consistent, especially in the beginning. Another is that we start to lose focus. Once our focus is lost, the quality of our blogs suffer as we struggle to regain clarity. Make yourself do something every day that will help you towards your goal.

Whether it’s posting a well thought out comment on a popular website, writing a page for your eBook, or marketing your blog, you need to do it. Many nights after the kids are in bed and I’m wiped out, I just want to go to chill out on the couch. When that happens, I remind myself that I will never be successful if I keep doing what I’ve always done. That’s motivation enough to get me moving..

I also make myself think of my long-term goal frequently (quitting my job and earning a passive online income) and how shitty my life will continue to be if I don’t make my blog a success I’m reminded every day from 9 to 5 of my goal

So, keep yourself involved in your blog each day without fail and you stand a much better chance of staying motivated and realizing success. Don’t be just another hopeful blogger casualty, you can’t afford to be…

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