ETG Podcast 19: Marcus Sheridan On The Power Of Building Online Relationships
Sep

ETG Podcast: Episode 19
Podcast: Play in new window | Download
First off, I want to say that this was one of the best interviews I’ve done so far. Marcus Sheridan from TheSalesLion.com was kind enough to allow me an interview and it was an incredible learning experience for me.
If you’re not familiar with Marcus, he is a successful Internet marketer, speaker, consultant, and business owner. And he has one hell of a busy schedule.
Before I met Marcus, I thought I was pretty on top of things. I thought I was checking all the right boxes as a blogger; connecting with people, writing great posts, and building a brand.Β After talking with Marcus for over an hour, I realized just how much work I needed to do.
I began to understand the real value we can provide to our readers. Marcus is all about building relationships friendships and actively seeks to help people every single day.
How many of us can say the same? Not me.
I actually wrote a post shortly after our interview called “The Quickest Way To Blogging Failure”, which was about bloggers being selfish (actually, me). It was a real wake up call and I kind of had an a-ha moment during the interview.
It just made so much sense when Marcus started talking about his approach to blogging.
Our conversation inspired me to change my attitude from a “what can I get done today” to a “how can I help people today”.
Since our interview, I have been reading Marcus’ blog like crazy and love his approach to building his online business. His community is one of the most engaged I’ve come across and there’s a reason for that. He cares. A lot.
If there’s one thing I learned from him, it’s that it’s all about relationships!
That sounds pretty cliche but how many of us are actually trying to build relationships with our readers and others? And I don’t mean just responding to their comments and sending out a few tweets.
I mean really, truly connecting with them and letting them know that you are there if they need anything. I mean being willing to help them succeed even when you’d rather be doing other things. I mean being committed to doing remarkable things for people you don’t know yet.
Our Interview
Like I mentioned, this was one of my favorite interviews I’ve done and it’s packed with awesome and incredibly useful information.
Some of my favorite discussions were about:
- How to use inbound marketing to build a successful blog (and what exactly inbound marketing is!)
- The incredible power behind networking
- Why you need a great platform for your business
- The difference between hitting singles and hitting home runs with regards to blog monetization
- Why you need to know what your schtick is (and what it means π
- The distinction between commenters and customers
- Why community is critical for blogging success
I can honestly say that after our chat, I am officially a fan of his. If you haven’t checked out his blog and you’re trying to build an online business (or any business), you need to.
I’d love to hear your comments about the interview and don’t forget to subscribe to my Podcast in iTunes.Β Also, if you would leave an honest review for meΒ there, that would be awesome! Thanks

Marcus Sheridan-The Sales Lion
Steve, what an honor to be on your podcast bud and thank you so very much for these kind words. π
Marcus
Steve
Marcus,
It was my pleasure, really! I very much enjoyed our chat and it opened my eyes up to a few things for sure. I’ll talk with you soon.
Justin | Mazzastick
Hey Steve,
This was an awesome Podcast. Being a blogger I have heard of Marcus Sheridan before and I may have even left a comment on his blog.
He seems like a cool dude and obviously knows what he is doing in the blogosphere.
I liked how he explains how he is able to have a wife, four kids a pool business and finds time to work out before doing his blogging stuff at night.
I can do 5 or six hours of sleep a night but I feel like crud the next day.
Jk Allen
Great interview. That Marcus is THE MAN. And Steve – you’re not to shabby yourself bro!
Steve
You are absolutely right JK, Marcus is the man!!
BethanyBob
I just finished listening to this today — it was AMAZING! You can tell just how passionate he is about his work and helping people. He also explained inbound marketing in a way I hadn’t thought before — the analogy of the two dancers: one tapping everyone on the shoulder and getting rejected, while the other has to pick and choose from the people clamoring for attention around him.
Also, the tip about working out at the end of the day to give you a couple more hours of productivity? Quite possibly genius. It makes sense and I might have to try it.
Steve
Bethany,
You’re not kidding, Marcus is awesome! I think it was one of the most helpful interviews I’ve done.
Have you been to his blog? He knows his game very, very well!
Although I love his idea about working out at night, I have yet to try it…
BethanyBob
I need to take time to sift through his site — I did at least sign up for the e-mail updates.
I’m going to hold you to it, because you said you’d try it at least once. π What are you doing tonight?
Steve
Going to bed π
You can hold me to it though….
The Biz Blogger
Two awesome guys! Marcus always “crushes it” in Interviews. Good questions here Steve. An informative interview.
Robert
Steve
Thanks Robert. This was easily one of the best interviews I’ve done!
Brian
Tried to subscribe … got “The item you requested is not currently available in the US store.” It may be a temp. glitch but I thought I’d let you know.
Steve
Thanks Brian. My Podcasts are no longer listed on iTunes, that’s why you’re getting that.